"...(not) another whisk(e)y podcast"
About the Podcast
Unbottling Unfiltered is a bold, conversational podcast where stories flow as freely as the whisky.
Hosted by Terri, the show dives into unfiltered, unscripted conversations with fascinating guests from all walks of life. Each episode uncorks personal journeys, life lessons, and inspiring insights, all shared over a dram or two. Whether it's industry legends, creatives, or everyday adventurers, the podcast brings out raw, genuine stories that go far beyond whisky.
As the title hints, the podcast is more than just about spirits, Unbottling Unfiltered explores connection, authenticity, and the moments that shape us. The goal is to inspire listeners through honest storytelling, while creating a space where meaningful conversations thrive—with a side of whisky, of course. Perfect for those seeking inspiration, entertainment, and a touch of adventure, the show proves the best stories can’t be bottled.
Your Host
🎙️ Unbottling with Terri
Since 2013, Terri has been exploring the worlds of wine and whisky, gradually turning curiosity into expertise. By 2017, she had fully immersed herself in learning about both wine and spirits, but it was a trip to Scotland in 2019, including time at Springbank Whisky School, that solidified her passion for distilling.
An entrepreneur at heart, Terri has freelanced across the wine and spirits industry, working in B2C, B2B, marketing, sales, production, writing and judging. Spending six months of the year traveling for whisk(e)y, she’s come to realize that the most meaningful part of the experience isn’t just the whisky—it’s the people behind it. They’re more than just their job title, but with fascinating hobbies, personalities and stories that often go untold. Whisky is just whisky, but the moments and connections it creates make it incredibly special. In a world that feels increasingly disconnected, Terri seeks to share the human spirit she experiences on her adventures.
Storytelling
The goal of Unbottling Unfiltered is to help consumers forge a deeper connection with whisky brands by sharing the stories of the people behind the spirits.
Through unfiltered conversations, the podcast spotlights the individuals behind the scenes who bring whisky to life, offering listeners a richer understanding of the craftsmanship, business and culture behind each bottle.
Emphasizing honesty, transparency - conversations that go beyond polished marketing, sharing the real human experiences behind the spirits without embellishment
Vision
Beyond storytelling, the podcast aims to build an engaged community of drinkers—from curious newcomers to seasoned enthusiasts—by creating a space where personal stories, tasting experiences, and whisky wisdom come together. By blending authenticity, inspiration, and a touch of adventure, Unbottling Unfiltered encourages listeners to explore the world of whisky in a more personal and meaningful way.
Pouring over Metrics
Podcasts have evolved into a powerful medium, captivating millions of listeners while presenting unique opportunities for advertisers and content creators alike.
📊 Global STATS
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4.19 Million Podcasts as of Jan 2025
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500+ Million listeners
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8 episodes/wk listened to by the avg American
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377 million unique streams and downloads from iHeart Podcsts
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Top performing platforms (globally): YouTube, Spotify, Apple Podcasts
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97% listeners view brands positively if advertised on podcasts
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67% increase in women listeners last 5 years
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20 to 40 mins avg length per episode
🎧 Who's Listening?
Demographics & Engagement via IG @unbottlingwithterri
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Countries: Canada, UK, US, Germany, Austrlia
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Ages 25 to 65, with 41% between 35 - 44 and a growing 39% represented by women
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40% community engagement interaction driven through storytelling
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Over 73k Impressions over 30 day periods within a small whisky community
Whisk(e)y worth Sharing, Brands worth Backing
🎙️ Guest Host an Episode and Spotlight your Brand!
The year of yes and anything goes!
Fancy sharing a dram with me while co-hosting an episode on Unbottling Unfiltered? We'll spotlight your brand in a weird and wonderful that's anything but ordinary!
For Guest Host, Sponsor an Episode,
or media inquires: media@unbottlingunfiltered.com
Platforms for viewers and listeners:
YouTube
Spotify
Apple Podcast
iHeart Radio
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